Sydney Stephens

Rebranding Bath & Body Works

 

This logo was a rebranding of the company, Bath and Body Works. The concept for this rebranding was to awaken the senses and appeal to all five of them. With bright, fun colors and playful typography, not only will you be able to feel, smell, see, and taste the experience of the store through the brand, but you will experience it in a joyful way.

 

What you will see: flirty typography that mixes upper and lowercase letters, geometric shapes inspired by sliced fruit, bright colors that invoke playfulness